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DUGAZI PRIVACY POLICY

DUGAZI PRIVACY POLICY

INTRODUCTION

At Dugazi, we are deeply committed to protecting your privacy and maintaining the trust you place in us.
We craft exceptional products while leading with values of transparency, integrity, and customer-centricity.
As we continue to innovate in delivering premium lifestyle products, we combine progressive technology and practices with your privacy interests.

This Privacy Policy describes how Dugazi ("Dugazi", "we", "us", or "our") collects, uses, and protects your personal information when you interact with us through events, customer service, loyalty programs, our website (dugazi.com), or any other digital platforms (collectively, “Platforms”).

By using our Platforms or services, you acknowledge that we may collect, use, and disclose information in accordance with this Privacy Policy and applicable laws.


1. PERSONAL INFORMATION WE COLLECT

We collect information to provide you with exceptional products and services. The types of personal information we may collect include:

Contact Information

  • Name, surname, title

  • Email addresses and phone numbers

  • Shipping, billing, and physical addresses

  • Online identifiers

  • Communication preferences
    How we collect: Directly from you during account registration, purchases, newsletter subscriptions, event registrations, or customer service interactions.

Transaction & Financial Information

  • Payment card details (last four digits)

  • Transaction history and purchase patterns

  • Order details, returns, and exchanges

  • Gift card and promotional code usage

  • Alternative payment method information
    How we collect: During purchase transactions through secure payment processors and transaction records.

Profile & Preference Information

  • Demographic information (age range, gender)

  • Style preferences and size information

  • Product ratings and reviews

  • Wishlist and favourites

  • Communication and marketing preferences
    How we collect: Through account settings, purchase behavior, surveys, and direct communications.

Technical & Device Information

  • IP address and device identifiers

  • Browser type and version

  • Operating system and device model

  • Browsing patterns and website interactions

  • Cookie and pixel data

  • Location data (with consent)
    How we collect: Automatically through our Platforms using cookies, pixels, and similar technologies.

Communication Information

  • Customer service interactions

  • Chat and email correspondences

  • Call recordings (with notice)

  • Social media interactions

  • User-generated content
    How we collect: Through customer support channels, social media, and direct communications.


2. HOW WE USE YOUR PERSONAL INFORMATION

We process your personal information for the following purposes:

To Provide Our Products & Services

  • Process orders and manage transactions

  • Deliver products and services

  • Handle returns, exchanges, and refunds

  • Provide customer support

  • Manage loyalty program benefits

  • Authenticate transactions and prevent fraud
    Legal Basis: Contract performance and legitimate interests

To Enhance Your Experience

  • Personalize product recommendations

  • Customize website and app experiences

  • Remember preferences and settings

  • Provide relevant content and offers

  • Improve service quality
    Legal Basis: Legitimate interests and consent

For Marketing & Communications

  • Send promotional emails and SMS

  • Provide product updates and news

  • Conduct market research and surveys

  • Display targeted advertisements

  • Manage promotional campaigns and contests
    Legal Basis: Consent and legitimate interests

For Business Operations

  • Analyze business performance

  • Conduct research and analytics

  • Improve products and services

  • Ensure platform security

  • Comply with legal obligations
    Legal Basis: Legitimate interests and legal compliance

For Legal & Security Purposes

  • Prevent fraud and unauthorized access

  • Enforce terms of service

  • Comply with legal requirements

  • Protect intellectual property rights

  • Ensure customer and employee safety
    Legal Basis: Legal compliance and legitimate interests


3. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. However, we may share it under the following circumstances:

Service Providers

  • Payment processors and financial institutions

  • Shipping and logistics partners

  • Technology and cloud service providers

  • Marketing and advertising agencies

  • Customer service providers

  • Data analytics companies

Business Partners

  • Co-marketing partners (with consent)

  • Professional service providers

  • Third-party integrations (with consent)

Legal Requirements

  • Government agencies and regulators

  • Law enforcement authorities

  • Courts and legal proceedings

  • Compliance with legal obligations

  • Protection of rights and interests

Business Transfers

  • Corporate reorganizations

  • Mergers and acquisitions

  • Asset transfers

  • Bankruptcy proceedings


4. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required by law.

Retention Periods:

  • Account information: Duration of account plus 3 years

  • Transaction records: 7 years from transaction date

  • Marketing communications: Until opt-out plus 2 years

  • Customer service records: 3 years from last interaction

  • Technical data: 2 years from collection


5. YOUR PRIVACY RIGHTS

Under Indian data protection laws, you have the following rights:

Access & Portability

  • Request access to your personal information

  • Obtain a copy of your data in a structured format

  • Transfer your data to another service provider

Correction & Updates

  • Correct inaccurate personal information

  • Update incomplete information

  • Modify preferences and settings

Deletion & Erasure

  • Request deletion of personal information

  • Withdraw consent for processing

  • Object to certain types of processing

Marketing Preferences

  • Opt out of marketing communications

  • Manage communication preferences

  • Control targeted advertising


6. SECURITY MEASURES

We implement comprehensive security measures to protect your personal information:

Technical Safeguards

  • End-to-end encryption for sensitive data

  • Secure data transmission protocols

  • Regular security assessments and audits

  • Multi-factor authentication systems

  • Advanced threat detection and monitoring


7. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to enhance your experience.
For detailed information, please refer to our Cookie Policy.

Types of Cookies We Use:

  • Essential cookies for website functionality

  • Performance cookies for analytics

  • Preference cookies for personalization

  • Marketing cookies for advertising

Managing Cookies:
You can control cookies through your browser settings or our cookie preference center.


8. CHILDREN’S PRIVACY

Our services are not intended for children under 13 years of age.
We do not knowingly collect personal information from children under 13.
If you believe we have collected data from a minor, please contact us immediately.


9. THIRD-PARTY LINKS

Our Platforms may contain links to third-party websites or services.
We are not responsible for the privacy practices of these third parties.
We encourage you to review their privacy policies before providing any personal information.


10. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws.
We will notify you of material changes through:

  • Email notifications to registered users

  • Prominent notices on our website

  • Updated “Last Modified” date

Your continued use of our services after such changes constitutes acceptance of the updated Privacy Policy.


11. CONTACT US

For questions, concerns, grievances, or requests regarding this Privacy Policy or your personal information:

Dugazi
Email: privacy@dugazi.com
Phone: +91 7400431725

Address:
Dugazi
Basera Society,
Azad Nagar, Andheri West,
Mumbai – 53

© 2025 Dugazi. All rights reserved.